Unselling: The New Customer Experience

Unselling is about seeing the bigger sales pictures. From the top-sellingof UnMarketing, this new book turns traditional wisdom on its head. Looking beyond a narrow sales funnel and seeing what really influences purchase and repurchase decision today.

Off-Centered Leadership: The Dogfish Head Guide to Motivation, Collaboration,…

Off-centered leadership offers any leader of a newly formed company or an established organization a new vision of leadership.

The Heart of Change: Real-Life Stories of How People Change Their Organnizations

Contents: The heart of change; increase urgency; build the guiding team; Get the vision right; communicate for buy-in; empower action; create short-term wins; don't let up; make change stick; we see, we feel, we change.

The Art of Change Leadership: Driving Transformation In a Fast-Paced World

Edisi

-

ISBN/ISSN

978-1-119-12475-7

Deskripsi Fisik

xi, 235 hal.: ilus.; 24 cm.

Judul Seri

-

No. Panggil

658.4 CHE a

HBR'S 10 Must Reads On Managing Yourself

Contents: How will you measure your life; managing oneself; Management time Who's got the monkey; How resilence works; Manage yoour energy, not your time; overloaded circuits; Be a better leader, have a richer life; Reclime your job; Moments of greatness; What to ask the person in the mirror; Primal Leadership, the hidden driver of great performance

Total Leadership: A Better Leader, have a Richer Life

Contents: Be Real: Act with Authenticity; Be Whole: Act with Integrity; Be Innovative: Act with Creativity

The Art of Strategic Leadership: How Leaders at All Levels Prepare Themselves…

The art of strategic leadership gives you the core value and priorities to elevate you into the strategic class of leaders.

Manager's Toolkit: The 13 Skills Managers Need to Suceed

Contents: Part I. learning the Basic; Reaching the next level; Part III. Mastering the financialtools

The Rise of the Platform Marketer: performance marketing with Google, Faceboo…

Contents: The Age of the customer; Introducing the platform marketer; The Ad Tech Ecosystem; Identity management; Audience management; The privacy paradox; Media Optimization; Channel optimization; Experience design and creation; Audience platformutilization; Measurement and attribution; Marketing technology stack; Organizing for success.

Becoming Agile: How the SEAM Approach to Management Builds Adaptability

Drawing on the experiences of the Brioche Pasquier Group, Becoming Agile outlines the winning SEAM strategy for developing and sustaining organization balance and flexibility. Taking a measured, step by step approach.